If you have ever stepped inside of a full-service jewelry store, you may have been overwhelmed with the foreign terms, loud noises and vast selection. You are just looking to purchase something beautiful, but you are suddenly confronted with words like asscher, semi-mount, rhodium, tungsten, etc. You think to yourself, there are only twelve months in a year so why are there more than twelve birthstones? The silver and white gold items appear the same, so what is the benefit in paying more for gold? It can be a daunting experience and often there isn’t enough time to learn everything you need to know to make an informed decision.
At Wooten Jewelers, we do our best to explain terms and processes thoroughly, but even when you work in the industry, there is always more to learn. We hope this blog will serve as both informative and entertaining, as we dive into the many facets (ha!) of the business. Thank you for reading!